How to Choose the Right Social Media Tool For the Job

April 19, 2017 by BizTraffic Team

There are simply too many social media sites for one company (let alone one person) to realistically participate in (here’s a list of the top 60 - yes, 60!). Knowing which sites your customers are active on is the best metric to use when determining where your brand should have a presence, but you need to create the right kind of content for those sites.

Understanding the best ways to use different social media platforms can help you create content that is appropriate for each site, making content creation and engagement easier and more effective.

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Filed Under: social media marketing, SEO, social media, digital marketing, social media apps

How to Create e-Newsletters

December 09, 2016 by BizTraffic Team

 
According to data from the Content Marketing Institute (CMI) and MarketingProfs, e-newsletters rank near the top of digital marketers’ list of content marketing tactics. Whether your small business is a service, manufacturing or retail operation, an e-newsletter helps keep your company top-of-mind for your customers.
 
But how do you go about creating an e-newsletter your audience actually cares about? Here are some suggestions for getting started with your e-newsletter creation. 
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Filed Under: customer retention, customer engagement, small business marketing. mobile marketing, e-newsletters, digital marketing

Strategic Marketing Planning: How to Improve in 2017

November 28, 2016 by BizTraffic Team

As marketers, we are always looking for areas of improvement. Whether it's writing better emails, targeting more focused keywords, or crafting especially compelling CTA's, the range of possibilities never end. 

It is so easy to get carried away with all the things you could be doing, that sometimes marketer's need to take a second to look at what they should be doing. Making this distinction can then channels itself into more strategic marketing planning if done properly. 

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Filed Under: web marketing, digital marketing, marketing trends

Defining Marketing Objectives: Writing Your Marketing Plan for 2017

November 28, 2016 by BizTraffic Team

If you don't write it down, it won't happen.

It may seem silly to spend time writing a marketing plan. The marketing landscape shifts so much, you just adjust your strategy as you go along. So there's really no need to write down marketing objectives, right?

Wrong.

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Filed Under: online marketing, small business marketing, digital marketing

Use Holiday Keywords to Boost Sales

October 20, 2016 by BizTraffic Team

holiday_keywords_website.png

It’s common knowledge that the holiday’s present an opportunity for many businesses to increase sales. But what many businesses don’t consider is the impact of holiday keywords on their digital strategy. And by “holiday keywords” I don’t just use of the big holidays like Black Friday, Valentine’s Day, or Christmas.

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Filed Under: keywords, holiday marketing, keyword search, digital marketing, black friday marketing, black friday,

How to Use Digital Marketing to Support Your In-Person Event

July 07, 2016 by BizTraffic Team

When it comes to hosting an in-person event, whether it is a conference, a lunch and learn, a sponsorship, or whatever makes the most sense for your business, leveraging your digital marketing is a powerful way to generate interest in your event, drive attendance, and even create awareness and connection during the event. 

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Filed Under: Blogging, social media, digital marketing, email marketing, Call-to-action

How to Avoid Marketing Nightmare Scenarios

June 23, 2016 by BizTraffic Team

Marketing is the customer facing aspect of your business, and because of this it is a highly important to know how to avoid marketing nightmares before they even happen. 

And while, hopefully, you've never been in such a situation, that doesn't mean you could possibly be in danger of finding yourself in such a nightmare scenario. 

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Filed Under: B2B marketing, digital marketing

5 Common Marketing Problems and How to Fix Them

December 28, 2015 by BizTraffic Team

As your business continues to expand and grow, it is important that the marketing department keeps up. And unfortunately, there are several marketing problems that might hold your team back from doing the very best that they can do. It is important to recognize these problems and address them before it gets out of hand.

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Filed Under: digital marketing

Is Your Company Missing Out on Sales? 5 Questions to See if Marketing Automation is Right for You

October 12, 2015 by BizTraffic Team

Once upon a time, every social media message was crafted and sent in real time. Blanket email blasts cluttered the inboxes of decision makers everywhere. And scheduling a blog post to publish was a foreign idea.

But now, we have helpful tools to complete all of these tasks for us, often in a much more targeted and strategic way. And we have marketing automation to thank.

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Filed Under: online marketing, social media, digital marketing, email marketing

The Differences in Hashtag Marketing Across Social Media Platforms

September 28, 2015 by BizTraffic Team

If you live in the 21st century and have access to the internet, you have definitely seen a hashtag and more than likely even used one in your day. 

But if you have a business on social media, you need to learn exactly how to use hashtag marketing to boost your social media presence. Not only can the right hashtags improve the visibility of your posts, they can also improve engagement. 

But how do you know what to hashtag and when for maximum results? Every platform is different, so we've broken it down for you based on the channel:

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Filed Under: social media marketing, Facebook, Instagram, Twitter, social media, digital marketing, LinkedIn