How to Create e-Newsletters

December 09, 2016 by BizTraffic Team

 
According to data from the Content Marketing Institute (CMI) and MarketingProfs, e-newsletters rank near the top of digital marketers’ list of content marketing tactics. Whether your small business is a service, manufacturing or retail operation, an e-newsletter helps keep your company top-of-mind for your customers.
 
But how do you go about creating an e-newsletter your audience actually cares about? Here are some suggestions for getting started with your e-newsletter creation. 
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Filed Under: customer retention, customer engagement, small business marketing. mobile marketing, e-newsletters, digital marketing

Improving Your Customer Focus

December 06, 2016 by BizTraffic Team

Are you really “customer focused”? Or is that just a part of your mission statement because you thought it sounded good, but have no idea how to really implement it?

While surveys show a majority of customers would pay more for a better customer experience, only 1 percent of those customers thought their current vendors were actually doing a good job.

Remember, when customers choose a small business instead of a larger one, they’re usually looking for a personalized and better customer experience.

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Filed Under: customer service, customer experience, customer retention, customer focus