Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.
Search engine optimization (SEO) is almost a dirty word in today's online marketing environment. SEO is associated with techniques used to optimize a business' website for ideal performance on search engines. These actions traditionally include keyword optimization, building links and traffic referrals (from links with high domain authority). What's missing from all of those SEO techniques? The customer!
Are you really “customer focused”? Or is that just a part of your mission statement because you thought it sounded good, but have no idea how to really implement it?
While surveys show a majority of customers would pay more for a better customer experience, only 1 percent of those customers thought their current vendors were actually doing a good job.
Remember, when customers choose a small business instead of a larger one, they’re usually looking for a personalized and better customer experience.