Review You! How Customer Reviews Impact SEO and Sales

July 13, 2017 by BizTraffic Team

 

Customer Reviews are an essential part of most people’s decision-making process. 90% of customers read reviews before visiting a store or a website, and 72% won’t make a purchase without reading a positive review.

This means that almost all of your customers base their decisions (at least in part) on reviews they read online.

Spending increases by 31% at businesses with positive reviews as well, and an increase in rating of just one star on Yelp leads to a 5%-9% increase in sales.

With good reviews you can drive more traffic to your business, and that traffic will spend more money.

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Filed Under: brand perception, customer engagement, online reviews, SEO, reputation management

A Social Media Guide to Customer Loyalty

May 30, 2017 by BizTraffic Team

Customer loyalty has an enormous impact on sales. Loyal customers spend more time interacting with your brand and spend more money on your products.

80% of your company’s future business will come from 20% of your current customers. Developing and maintaining these loyal customers can determine the future of your company.

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Filed Under: Content Marketing, brand loyalty, customer engagement, social media, infographics

How to Create e-Newsletters

December 09, 2016 by BizTraffic Team

 
According to data from the Content Marketing Institute (CMI) and MarketingProfs, e-newsletters rank near the top of digital marketers’ list of content marketing tactics. Whether your small business is a service, manufacturing or retail operation, an e-newsletter helps keep your company top-of-mind for your customers.
 
But how do you go about creating an e-newsletter your audience actually cares about? Here are some suggestions for getting started with your e-newsletter creation. 
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Filed Under: customer retention, customer engagement, small business marketing. mobile marketing, e-newsletters, digital marketing

5 Ways to Boost Facebook Engagement

November 11, 2016 by BizTraffic Team

Facebook has proven to be somewhat tricky for businesses to master. Some businesses do it very well, but others do not. Issues can arise when interacting with customers on Facebook, and a declining organic reach can make it difficult to reach those customers in the first place. However, the website still provides excellent opportunities for growth and engagement with customers. Here are 5 things to keep in mind while marketing with Facebook.

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Filed Under: Facebook, customer engagement

Is Facebook Viable for Small Business?

October 10, 2016 by BizTraffic Team

Facebook is a massive company. It services 1.13 billion daily users and is one of the largest marketing platforms in the world; over 50 million businesses use this service to help promote their brands. But is advertising on Facebook effective? Facebook is an interesting company, offering businesses both organic, free posts and paid advertisements, and we have done entries before that measure its reach and usage. But is the value still there for small business? Is Facebook viable for small business budgets? Here are 3 pieces of information to take to the next planning meeting.

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Filed Under: Facebook, customer engagement, sales, the future of social media

Determining ROI: Are Promoted Tweets Worth the Cost?

October 27, 2014 by BizTraffic Team

Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association.

But if you’re on a limited marketing budget the big question to answer is whether stretching your reach is worth stretching your dollars.

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Filed Under: BizBlog, customer engagement, Twitter, small business marketing, roi

Improving Customer Engagement

June 11, 2014 by BizTraffic Team

Customer engagement has always been the edge small business owners had over their large competitors, but thanks to technology, that edge may be slipping.

Large companies know how to reach customers through tech tools such as live chat, customized emails and responding to social media quickly and efficiently.

To make sure your business stays in the game, follow these customer engagement basics:

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Filed Under: customer engagement, social media

How a Do-It-Yourself Concept Builds Customer Loyalty

January 22, 2014 by BizTraffic Team

Small business owners looking to build community and enlarge their customer base can attract a new kind of customer by telling customers to do it themselves.

That’s right, adding a do-it-yourself element to your business might be just what your clients are looking for—something that will make their shopping experience at your business unique and memorable. 

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Filed Under: customer experience, customer engagement

3 Easy Ways to Build Brand Loyalty

December 24, 2013 by BizTraffic Team

Making your business stand out from the crowd means building and maintaining your brand right from the get-go.

These days it’s not as easy as it used to be to build brand loyalty. About 40% of respondents in a recent Nielsen study say getting a better price would encourage them to switch brands.

But price is not the only factor. Having products in stock and offering a satisfying shopping experience are also important to creating long-lasting customer loyalty.

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Filed Under: brand loyalty, social media marketing, customer engagement, build your brand, brand marketing

3 Ways to Use Emotional Marketing

November 27, 2013 by BizTraffic Team

Can you put a statistical number on the emotional quotient of a customer’s purchasing decisions?

In a recent Forrester study, the researchers tried by examining the “rational, subconscious, and emotional elements of an experience.” Whatever the research, the bottom line remained the same: Happy customers are not only more likely to try new products and services, but also are more apt to spread the good news about their purchases.

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Filed Under: customer engagement, emotional marketing, holiday marketing