Your Attribution Model is All Wrong!

June 01, 2017 by BizTraffic Team

Knowing if your advertising or marketing campaigns are successful or not has been a struggle since long before John Wanamaker quipped about it over 100 years ago.

With no direct way to tie increased sales to a specific campaign, attribution was difficult at best.

Here’s how attribution used to work:

  • You run an advertising campaign
    • If sales go up, the campaign worked. ROI is assigned based on the increase in sales.
    • If sales remain flat or drop, the campaign didn’t work and you fire your ad agency.
[Read more...]

Filed Under: Content Marketing, roi, marketing metrics, attribution, google analytics

A Social Media Guide to Customer Loyalty

May 30, 2017 by BizTraffic Team

Customer loyalty has an enormous impact on sales. Loyal customers spend more time interacting with your brand and spend more money on your products.

80% of your company’s future business will come from 20% of your current customers. Developing and maintaining these loyal customers can determine the future of your company.

[Read more...]

Filed Under: Content Marketing, brand loyalty, customer engagement, social media, infographics

Black & White: The Do’s And (Shady) Don’ts of Local SEO

May 25, 2017 by BizTraffic Team

While it may not always be at the top of your to-do list, search engine optimization is a task that will need your attention from time to time to boost the success of your website. But what is the best way to go about doing SEO?

[Read more...]

Filed Under: Content Marketing, organic search, SEO, local search, inbound marketing

Repurpose, Recycle, & Reuse Your Content: How to Go Green and Get Seen

April 14, 2017 by BizTraffic Team

You’ve already created some great content, so why not try recycling that older content into a different format and get the most out of it? Reusing and repurposing content can save time, boost views, engagement, and SEO, and increases your ROI.

The hard work has been done, all you need to do is find the right material, find a format that fits that material, and then re-purpose that content!

[Read more...]

Filed Under: Content Marketing, SEO, content creation, brand marketing, roi, recycling, recycling content

A National Treasure: Blog Writing Lessons From Nicolas Cage

April 12, 2017 by BizTraffic Team

What can you learn about content writing from Ghost Rider, Ben Gates (of National Treasure), and Cameron Poe (the hero from Con Air)? If you’re a content writer, beginning a new blog post can feel daunting at times. You’ve got to  decide what to write about, where to start, and, above all, what to say, and that’s all before you even write a word!

Feeling lost? Writer’s block? Why not seek guidance from the acting career of renowned star Nicolas Cage? Let’s take a look at Mr. Cage’s career for some fresh perspective on creating content.

[Read more...]

Filed Under: Content Marketing, Blogging, Quality Content, content creation, Content writing

How Does Voice Search Affect Your Content Creation Strategy? [Infographic]

March 20, 2017 by BizTraffic Team

Voice search is becoming a more popular way for mobile users to find the things that they need. As more mobile users reach out to services like Siri or Alexa, businesses and marketers need to adapt to serve the needs of their audience.

Voice search represents a fundamental change in the way that people find the people, places, and things that they want. Accordingly, the marketing and advertising content that you create needs to adopt a more conversational tone, particularly making effective use of long-tail keywords.

Is your business taking steps to prepare for the voice search takeover?

[Read more...]

Filed Under: Content Marketing, keywords, content creation, mobile marketing, keyword search, mobile search, voice search

What Disney Can Teach Us About Content Creation

February 13, 2017 by BizTraffic Team

There's no denying the mass appeal of Disney films (particularly since they've acquired Pixar and the Star Wars franchise!). Movies like Aladdin and The Lion King are still enjoyable for children and adults alike, even after multiple viewings. You should strive for your blog posts and other content to have the same effect!  In this post, we'll break down some of the secrets of the success of Disney's formula and how you can apply it to create more engaging and appealing content.

[Read more...]

Filed Under: Content Marketing, content, SEO, content creation, disney, infographics

Back to Basics: The Content Writing Process

December 19, 2016 by BizTraffic Team

So you want to start blogging, but it's been a while since you last sat down and wrote anything other than perhaps an email or proposal. In fact, for many people, their last experience with any kind of substantive writing was most likely in school. And while writing excellent academic essays is a great place to start, it is definitely not the same as determining a fresh topic and writing an engaging piece of content for the web. 

How do you bridge the gap between your intro to composition course and your company's blog? By following the writing process, of course!

[Read more...]

Filed Under: Content Marketing, Quality Content, content creation, Content writing

The 5 Musts of Quality Content

December 05, 2016 by BizTraffic Team

Although content marketing use among B2C marketers has risen from 86 percent last year to 90 percent this year and B2B small business marketers see content marketing as a way to level the playing field with larger businesses, less than half of those marketers have a content marketing strategy.

Creating quality content is incredibly important; content marketing can generate about three times as many leads as traditional market and cost 62 percent less than traditional marketing. It makes sense to absorb as much knowledge on the topic as possible.

[Read more...]

Filed Under: Content Marketing, content creation, Content writing

A Guide to Creating an Inbound Marketing Campaign From Scratch

August 22, 2016 by BizTraffic Team

If you haven't created in inbound marketing campaign, it is time to get comfortable with it. And even if you have, having a quick, simple guide can make it easier to create campaigns with more frequency and less stress. 

The reason?

Inbound is a powerful marketing method that you want to be sure your business is taking full advantage of. Don't believe me? Check out the stats:

[Read more...]

Filed Under: Content Marketing, web marketing, email marketing, inbound marketing