Repurpose, Recycle, & Reuse Your Content: How to Go Green and Get Seen

April 14, 2017 by BizTraffic Team

You’ve already created some great content, so why not try recycling that older content into a different format and get the most out of it? Reusing and repurposing content can save time, boost views, engagement, and SEO, and increases your ROI.

The hard work has been done, all you need to do is find the right material, find a format that fits that material, and then re-purpose that content!

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Filed Under: Content Marketing, SEO, content creation, brand marketing, roi, recycling, recycling content

A National Treasure: Blog Writing Lessons From Nicolas Cage

April 12, 2017 by BizTraffic Team

What can you learn about content writing from Ghost Rider, Ben Gates (of National Treasure), and Cameron Poe (the hero from Con Air)? If you’re a content writer, beginning a new blog post can feel daunting at times. You’ve got to  decide what to write about, where to start, and, above all, what to say, and that’s all before you even write a word!

Feeling lost? Writer’s block? Why not seek guidance from the acting career of renowned star Nicolas Cage? Let’s take a look at Mr. Cage’s career for some fresh perspective on creating content.

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Filed Under: Content Marketing, Blogging, Quality Content, content creation, Content writing

How Does Voice Search Affect Your Content Creation Strategy? [Infographic]

March 20, 2017 by BizTraffic Team

Voice search is becoming a more popular way for mobile users to find the things that they need. As more mobile users reach out to services like Siri or Alexa, businesses and marketers need to adapt to serve the needs of their audience.

Voice search represents a fundamental change in the way that people find the people, places, and things that they want. Accordingly, the marketing and advertising content that you create needs to adopt a more conversational tone, particularly making effective use of long-tail keywords.

Is your business taking steps to prepare for the voice search takeover?

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Filed Under: Content Marketing, keywords, content creation, mobile marketing, keyword search, mobile search, voice search

What Disney Can Teach Us About Content Creation

February 13, 2017 by BizTraffic Team

There's no denying the mass appeal of Disney films (particularly since they've acquired Pixar and the Star Wars franchise!). Movies like Aladdin and The Lion King are still enjoyable for children and adults alike, even after multiple viewings. You should strive for your blog posts and other content to have the same effect!  In this post, we'll break down some of the secrets of the success of Disney's formula and how you can apply it to create more engaging and appealing content.

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Filed Under: Content Marketing, content, SEO, content creation, disney, infographics

Back to Basics: The Content Writing Process

December 19, 2016 by BizTraffic Team

So you want to start blogging, but it's been a while since you last sat down and wrote anything other than perhaps an email or proposal. In fact, for many people, their last experience with any kind of substantive writing was most likely in school. And while writing excellent academic essays is a great place to start, it is definitely not the same as determining a fresh topic and writing an engaging piece of content for the web. 

How do you bridge the gap between your intro to composition course and your company's blog? By following the writing process, of course!

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

The 5 Musts of Quality Content

December 05, 2016 by BizTraffic Team

Although content marketing use among B2C marketers has risen from 86 percent last year to 90 percent this year and B2B small business marketers see content marketing as a way to level the playing field with larger businesses, less than half of those marketers have a content marketing strategy.

Creating quality content is incredibly important; content marketing can generate about three times as many leads as traditional market and cost 62 percent less than traditional marketing. It makes sense to absorb as much knowledge on the topic as possible.

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Filed Under: Content Marketing, content creation, Content writing

12 Basic Blogging Best Practices

September 19, 2016 by BizTraffic Team

Whether you're just starting out on the road to blogging, or your a seasoned blogger looking to get back to basics, reviewing a few blogging best practices can almost always prove a useful exercise in ensuring your blog is living up to its full potential. 

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Filed Under: Blogging, Quality Content, content creation, Content writing

How to Create Ebooks That People Actually Want to Read

August 04, 2016 by BizTraffic Team

For as long as I can remember I have always wanted to be a writer. I vividly remember creating a daily publication as a kid with book reviews, poetry (both original and unoriginal), quick tips, and serial stories. I spent hours creating a comic book about my hamster made from white construction paper I had stapled together, and I also wrote several tiny school books for my stuffed animals to use in my "classroom." In college I wrote multiple research papers, literature reviews, personal essays, and creative short stories. And all of this culminated into a career where I write content on a daily basis.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

7 Topic Ideas to Jumpstart Your Next Piece of Content

July 25, 2016 by BizTraffic Team

You started blogging and creating offers with a thousand ideas in your head. You couldn't wait to write about all the great topics you had planned out. But now, it has been a few months, maybe even a few years, and the idea pool is growing smaller and smaller.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

A Guide to Writing Case Studies for the Web

July 18, 2016 by BizTraffic Team

Creating valuable content is an important aspect of your marketing. This often means blogging frequently about topics your audience cares about, writing in-depth ebooks that offer valuable insight, and designing infographics that are informative, interesting, and easily digested. 

But what about the case study? In the world of inbound, a case study can be an uncomfortable piece of content to write. It feels a little too "salesy" and "me focused" in comparison to the day-to-day writing a content marketer often does. But case studies are a powerful tool, not just for your sales team, but also for your lead generation and lead nurturing. 

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Filed Under: Content Marketing, Quality Content, content creation, Content writing