It's the Buyer’s Journey, not the Destination

May 02, 2017 by BizTraffic Team

Whatever product or service your company provides, it should solve a problem for your customers. Problem solving is the basis for all consumer interactions.

Sometimes the problem can be minor, even trivial - “I’m thirsty and tired!” Three guys from Seattle came up with a solution to this problem, and in 2015 they made almost 3 billion dollars solving it.

You might be using their solution right now, but even if you’re not you certainly know its name - Starbucks.

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Filed Under: content, Quality Content, landing pages, Buyer's Journey, attribution

Twitter Might Be Dying (and Sooner Than You Think)

February 23, 2017 by BizTraffic Team


2016 was a poor year for Twitter.
From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one. 

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Filed Under: content, Twitter, SEO, business mistakes, social media, local business, business opportunities

What Disney Can Teach Us About Content Creation

February 13, 2017 by BizTraffic Team

There's no denying the mass appeal of Disney films (particularly since they've acquired Pixar and the Star Wars franchise!). Movies like Aladdin and The Lion King are still enjoyable for children and adults alike, even after multiple viewings. You should strive for your blog posts and other content to have the same effect!  In this post, we'll break down some of the secrets of the success of Disney's formula and how you can apply it to create more engaging and appealing content.

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Filed Under: Content Marketing, content, SEO, content creation, disney, infographics

3 Writing Exercises for Rebuilding Creativity in Content Creators

December 16, 2016 by BizTraffic Team

Creation calls, and thoughts linger. Abstact thoughts accumulate form and emerge from misty depths. The form hones a figure, and Creativity takes its first step.

But first, you need to crank out five pieces on the healthy benefits of bird watching, a "State-of" industry piece, and three posts for your personal blog. 

The figure begins losing form. It grasps at the air - it needs sustenance. It needs movement. Creativity needs writing exercises.

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Filed Under: content, Content writing

Benefits of Holistic Marketing: Content, Social, Email, TOGETHER!

June 16, 2016 by BizTraffic Team

Marketing online can be a very overwhelming task to undertake, as there are so many moving pieces of the puzzle that seemingly need to come together to create a coherent marketing picture. So while it may seem like a good idea to have a variety of campaigns that focus on the different online marketing initiatives your company may have, this is not always the best solution.

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Filed Under: content, web marketing, social media, email marketing

4 Ways to Ensure Your Content Enables Sales

May 02, 2016 by BizTraffic Team

You've heard it before (and if you haven't you've probably been living under a marketing rock for the past few years): content is a valuable component of your marketing strategy.

But content is more than just a marketing tool. Content marketing is also important for sales. The problem is that 65% of sales reps say they can't find content to send to prospects and 76% of content marketers forget about sales enablement

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Filed Under: Content Marketing, content, Quality Content, content creation, online sales, sales

How to Get More Out of Your Content [Infographic]

October 19, 2015 by BizTraffic Team

Writers block. Blogger burnout. Creative barrier.

Whatever you want to call it, it can be frusturating and often even cripling when you are attempting to generate a steady stream of content for your marketing strategy.

Through experience, one way I have learned to cope with writers block is to simply revist some of our top blog posts. And what do I do with these posts? I draw inspiration from them. Or, in other words, I recycle them!

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Filed Under: Content Marketing, content, content creation

How to Optimize Your Blog Posts for Search [Infographic]

September 16, 2015 by BizTraffic Team

Whether you're a newbie or a veteran blog writer, you know how much time and effort goes into identifying a relevant topic, crafting an attention grabbing headline, writing engaging content, and choosing eye-catching images all for one blog post. 

And often times your blog post takes weeks, months, or even years for your blog post to start driving the traffic you want, and capturing the leads you desire. 

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Filed Under: Content Marketing, Blogging, search engine rankings, organic search, keywords, content, SEO

What Marketer's Need to Know About Google's Panda 4.2 Refresh

July 29, 2015 by BizTraffic Team

If you are new to the digital marketing world, have you ever stopped to wonder why there is such a heavy focus on quality content in the industry?

The answer is Google's Panda Update.

Panda was first introduced by Google in 2011. The search filter rewards and punishes websites based on content quality. At the time it was first rolled out, the algorithm was geared towards attacking content farms that were being used to manipulate Google rankings. Unfortunately, this first version of Panda also hurt many small businesses in favor of their larger competitors. 

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Filed Under: search engine rankings, organic search, content, Google, Quality Content

The Missing X Factor That Could Kickstart Your Content Strategy

January 08, 2015 by BizTraffic Team

So you’ve created a blog, claimed your domain name, and you’re just sitting down to write about a topic relevant to your buyer personas. But then...the phone rings. A client has a problem. You’re dying to eat lunch. You decide to do the post another day. And you briefly wonder, why aren't you getting the results everyone’s talking about? What’s missing from your content strategy?

You might have all the tools and ideas you need for a content strategy that will keep the leads coming. But you might as well not have any of it without one key factor:

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Filed Under: Content Marketing, content, content creation