2016 was a poor year for Twitter. From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one.
Creation calls, and thoughts linger. Abstact thoughts accumulate form and emerge from misty depths. The form hones a figure, and Creativity takes its first step.
But first, you need to crank out five pieces on the healthy benefits of bird watching, a "State-of" industry piece, and three posts for your personal blog.
The figure begins losing form. It grasps at the air - it needs sustenance. It needs movement. Creativity needs writing exercises.
Marketing online can be a very overwhelming task to undertake, as there are so many moving pieces of the puzzle that seemingly need to come together to create a coherent marketing picture. So while it may seem like a good idea to have a variety of campaigns that focus on the different online marketing initiatives your company may have, this is not always the best solution.
You've heard it before (and if you haven't you've probably been living under a marketing rock for the past few years): content is a valuable component of your marketing strategy.
But content is more than just a marketing tool. Content marketing is also important for sales. The problem is that 65% of sales reps say they can't find content to send to prospects and 76% of content marketers forget about sales enablement.
Writers block. Blogger burnout. Creative barrier.
Whatever you want to call it, it can be frusturating and often even cripling when you are attempting to generate a steady stream of content for your marketing strategy.
Through experience, one way I have learned to cope with writers block is to simply revist some of our top blog posts. And what do I do with these posts? I draw inspiration from them. Or, in other words, I recycle them!
Whether you're a newbie or a veteran blog writer, you know how much time and effort goes into identifying a relevant topic, crafting an attention grabbing headline, writing engaging content, and choosing eye-catching images all for one blog post.
And often times your blog post takes weeks, months, or even years for your blog post to start driving the traffic you want, and capturing the leads you desire.
If you are new to the digital marketing world, have you ever stopped to wonder why there is such a heavy focus on quality content in the industry?
The answer is Google's Panda Update.
Panda was first introduced by Google in 2011. The search filter rewards and punishes websites based on content quality. At the time it was first rolled out, the algorithm was geared towards attacking content farms that were being used to manipulate Google rankings. Unfortunately, this first version of Panda also hurt many small businesses in favor of their larger competitors.
So you’ve created a blog, claimed your domain name, and you’re just sitting down to write about a topic relevant to your buyer personas. But then...the phone rings. A client has a problem. You’re dying to eat lunch. You decide to do the post another day. And you briefly wonder, why aren't you getting the results everyone’s talking about? What’s missing from your content strategy?
You might have all the tools and ideas you need for a content strategy that will keep the leads coming. But you might as well not have any of it without one key factor:
Let's be honest: small business owners and marketing executives have to guard their time on the job carefully to make sure the most important tasks of the day get done. While content creation doesn't seem like it would make that list, it should.
So if you're trying to convince your boss or yourself of the value of content marketing for your business, some of the reasons below should convince you (or your senior executives) to invest time and money in this new style of marketing.