Have you ever made a phone call to a business that began with a pleasant recorded voice telling you that "this call may be recorded?" Whether you're a seasoned search engine optimization (SEO) veteran or just getting started, you've probably encountered call tracking technology more times than you can count.
Recently, we've been talking alot about the value and importance of inbound calls. But we haven't talked much about outbound phone calls. And with the state of the digital world, phone calls often get overlooked or aren't used to their full advantage.
Inbound calls are an important component of any marketing strategy. And while you should be promoting inbound phone calls on your website and through other digital means, it is just as important to carefully consider what happens once a lead makes that call.
When it comes to training your team to take inbound calls, there are a few important things to make sure you address. The essential pieces to cover are the two main building blocks of excellent customer service: knowledge of the business and/or products and adequate customer service training.
Inbound calls represent some of the best conversion opportunities for your business. For most businesses a phone call usually signals someone who is further along in the buyer's journey, and closer to making a final decision. This means that your inbound calls can make or break a buyer's decision.
In fact, inbound phone calls have 30-50% conversion rates, compared to 1-2% for clicks. So while you should optimize your website to promote inbound phone calls, you also need to ensure that you and your team are making the most of those inbound calls once they go through.
When you’re setting up call tracking for the first time, knowing how to tell what’s working and what’s not is the cornerstone for success. Without knowing what call metrics to pay attention to, you might as well not track calls at all because you’ll have no data on the dials that are coming in.
If you know anything about local listings, you know that the most important information your listings include is name, address, and phone number, otherwise known as NAP. In fact, mismatched NAP is considered as the 3rd largest negative search engine ranking factor for Google.
This means that complete accuracy when it comes to your business's name, address, and phone number is of the utmost importance when creating and maintaining local listings that will actually get found.
Your website has the potential for being one of your most powerful lead generation machines. In the digital marketing world, specifically the inbound marketing segment, we often focus on generating more form fills and downloads to capture leads information. And while this is a useful and powerful methods, it means that we sometimes overlook another powerful conversion: the inbound phone call.
With so many ways to leverage technology to improve your company's marketing, it can be overwhelming to determine where exactly you should be investing your marketing dollars for the biggest benefit to your company. But one important way to not just gain insight into your digital marketing efforts, but to discover what activities generate the most inbound call results is Dynamic Number Insertion.