What NAP Listings Mean for Your Business

April 28, 2017 by BizTraffic Team


If you want to drive traffic to your business, you need to give your customers good directions. This is what NAP (name, address, and phone number) information is all about.

Your customers need accurate contact information about your business in order to find you, and the NAP info provided in listing directories is where search engines get that information.

Search engines like Google, Yahoo, and Bing pull information about your business from directories. Your business’s NAP information needs to be correct in these directories before the search engines can get it right.

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Filed Under: Business listings, local listings, SEO, NAP, Directory Listings

Dealing With Duplicates: Google and Bing Local Listings

May 26, 2016 by BizTraffic Team

When conducting a review of your business's online presence, you might find that your business has multiple listings on Google+ or Bing Places.

At first this might seem like a good thing - more listings means more SEO juice and a greater chance of being seen, right?

Unfortunately, that isn’t how it works. Having multiple listings is bad for SEO, bad for your customers, and bad for your business.

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Filed Under: Business listings, local listings, Google, local search, local business, Bing

Why You Should Claim Your Business Listing on Apple Maps

April 01, 2015 by BizTraffic Team

When Apple released their new Maps app with iOS 6 in 2012, they received a lot of negative feedback from users that were discovering wildly inaccurate data. (I personally had an experience with Apple Maps in which I found myself in front of a hospital about 20 minutes away from the address I had entered into my phone.)   

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Filed Under: geo-location, Business listings, local listings, local search, local business

What Does Inbox by Gmail Mean For Businesses?

November 28, 2014 by BizTraffic Team

Recently, Google announced its new feature: Inbox by Gmail. This is the new email application that Google is describing as having been created based on what they have learned from Gmail. It is not meant to replace Gmail, but instead provide an alternative for users. 

Currently Inbox is invite only, but in time that will change. So what is Inbox, and why is it important? And does this new feature bode any changes for your online marketing strategy?

 

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Filed Under: Business listings, Google, email marketing

How to Solve Business Listing Duplicates

June 02, 2014 by BizTraffic Team

Local Optimization is huge. We've said it for a while now, and will continue to say it, because local is huge. But local is also very time consuming and tedious for 

With the upgrade Google has been making in its Business Listings, your company may be receiving an email from Google to inform you that you have a conflict with your business listing. Resolving these issues quickly and effectively is important to ensuring your customers are able to find the correct information about your company on Google.

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Filed Under: Business listings, Google