How to Get 500,000 Impressions for Only 15¢

May 10, 2017 by BizTraffic Team

How much are you willing to pay for a new lead? Andrew Cooney paid everything he had in his pocket.

It was the best 15 cents he ever spent (ok, 15 cents is an estimate). All he did was put money in an expired parking meter. That 15 cents got him 500,000 impressions in one day

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Filed Under: social media marketing, branding, social media, Buyer's Journey, impressions, lead generation

5 Marketing Lessons from Superheroes

October 27, 2016 by BizTraffic Team

In an ideal world, every marketing push would succeed. Every customer would respond with joyous praise of your products and services. They would recognize the value you offer, and they would hail your as a superhero (we may have a thing for superheroes). But customers don't always understand us, and not every marketing push becomes a roaring success. Let’s take a moment learn from those masked crimefighters with these 5 lessons.

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Filed Under: branding, online marketing

Brand Consistency: How to Take Your Brand from Dull to Dazzling

January 13, 2016 by BizTraffic Team

 Your brand is the face of your company, but no one likes a two faced person, therefore having a brand with multiple messages and branding can cause distrust, confusion, and ultimately, hurt your business. Brand consistency is the key to correcting this issue.

But where do you start? Follow our triple D process, and your brand will go from forgettable and dull to dazzling and memorable. 

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Filed Under: brand perception, brand building, branding, build your brand, brand marketing

Do You Need to Change Your Brand Perception?

June 25, 2014 by BizTraffic Team

Sometimes a business needs to change brand perception because of a bad review, or worse, a bad reputation that’s spreading like wildfire over social media.

Whatever the reason, getting consumers to change their perceptions about a brand is not easy—especially if one of your competitors is their favorite brand. In fact, once consumers feel connected to a brand they want to stay with it, according to a PwC survey.

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Filed Under: brand perception, brand building, online reputation, branding