Customer Reviews are an essential part of most people’s decision-making process. 90% of customers read reviews before visiting a store or a website, and 72% won’t make a purchase without reading a positive review.
This means that almost all of your customers base their decisions (at least in part) on reviews they read online.
Spending increases by 31% at businesses with positive reviews as well, and an increase in rating of just one star on Yelp leads to a 5%-9% increase in sales.
With good reviews you can drive more traffic to your business, and that traffic will spend more money.