Ghostbusters: Removing ghost referral spam from Google Analytics

December 27, 2016 by BizTraffic Team

Since its launch in 2005 after Google’s acquisition of Urchin, Google Analytics (or GA) has cemented itself as a fantastic and (most importantly) free tool that can be used to retrieve and report upon website traffic data. As the predominant web analytics tool, GA provides webmasters with some highly useful instruments to track online campaigns and conversion rates, perform website optimization, and even generate e-commerce reporting. Unfortunately, the accuracy of all of that robust data analysis that GA provides can be easily damaged by referral spam.

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Filed Under: Google, referral, marketing metrics

Back to Basics: The Content Writing Process

December 19, 2016 by BizTraffic Team

So you want to start blogging, but it's been a while since you last sat down and wrote anything other than perhaps an email or proposal. In fact, for many people, their last experience with any kind of substantive writing was most likely in school. And while writing excellent academic essays is a great place to start, it is definitely not the same as determining a fresh topic and writing an engaging piece of content for the web. 

How do you bridge the gap between your intro to composition course and your company's blog? By following the writing process, of course!

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

3 Writing Exercises for Rebuilding Creativity in Content Creators

December 16, 2016 by BizTraffic Team

Creation calls, and thoughts linger. Abstact thoughts accumulate form and emerge from misty depths. The form hones a figure, and Creativity takes its first step.

But first, you need to crank out five pieces on the healthy benefits of bird watching, a "State-of" industry piece, and three posts for your personal blog. 

The figure begins losing form. It grasps at the air - it needs sustenance. It needs movement. Creativity needs writing exercises.

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Filed Under: content, Content writing

Be SMART: Creating Effective Social Media Campaigns

December 15, 2016 by BizTraffic Team

Social media use by businesses has continued to expand in 2016. It’s becoming inevitable - in the age of advertising, every company will eventually take to social media. In fact, in the US, 88% of companies use some form of social media advertising, and the number is growing.

But not all companies do social media well. Even major brands struggle with these platforms. It’s about more than voice and verbiage (even though we have guidelines for those); it’s about fostering connections.

So how can a business use these platforms for effective social media campaigns?

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Filed Under: social media marketing, social media

Tie Sales and Marketing Together in the New Year

December 09, 2016 by BizTraffic Team

Realizing that 66 percent of people who make New Year’s Resolutions give them up in one month or less is fairly discouraging-especially if you’re a part of that statistic. But the one good thing about losing a resolution is the opportunity to make another, and if you’re in the sales and/or marketing world, we’ve got a perfect one: ending the war between sales and marketing.  

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Segmenting: Make the Most of Marketing Emails

December 09, 2016 by BizTraffic Team

Of all the tools marketers have at their disposal, marketing emails are among the most effective, especially if you use them to their fullest potential. So how do you do that?

Well, you probably know that making attention-grabbing calls-to-action give your emails a purpose. After all, you've got to give your recipients something to do and offer them value, whether that's reading your top blog posts or using a coupon you've sent along.

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Filed Under: email marketing

How to Create e-Newsletters

December 09, 2016 by BizTraffic Team

 
According to data from the Content Marketing Institute (CMI) and MarketingProfs, e-newsletters rank near the top of digital marketers’ list of content marketing tactics. Whether your small business is a service, manufacturing or retail operation, an e-newsletter helps keep your company top-of-mind for your customers.
 
But how do you go about creating an e-newsletter your audience actually cares about? Here are some suggestions for getting started with your e-newsletter creation. 
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Filed Under: customer retention, customer engagement, small business marketing. mobile marketing, e-newsletters, digital marketing

3 Online Marketing Trends for 2017

December 08, 2016 by BizTraffic Team


You’re in the thick of holiday promotions now, but after the holiday decorations are put away, then what? Most people haven't even started thinking about it, but the holidays will soon be over and the new year will be upon us. And a new year always means new trends. 

 

Is your team ready? Here's what we predict to be the major trends for 2017.

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Filed Under: online marketing, marketing trends, 2015 trends

A Beginner’s Guide to Schema Markup Code (for Local Optimization)

December 07, 2016 by BizTraffic Team

Even if you don’t manage your own search engine optimization efforts, a cursory knowledge of Schema.org markup code (and some best practices for feeding data to search engines) can help you to streamline your local SEO efforts or better communicate with your SEO provider.

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Filed Under: SEO, local search, local business, schema

Improving Your Customer Focus

December 06, 2016 by BizTraffic Team

Are you really “customer focused”? Or is that just a part of your mission statement because you thought it sounded good, but have no idea how to really implement it?

While surveys show a majority of customers would pay more for a better customer experience, only 1 percent of those customers thought their current vendors were actually doing a good job.

Remember, when customers choose a small business instead of a larger one, they’re usually looking for a personalized and better customer experience.

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Filed Under: customer service, customer experience, customer retention, customer focus