With Facebook’s release of Facebook Messenger Day, yet another social media site has opted for the here-today-gone-tomorrow style of disappearing content management. Snapchat, the most popular of these apps, has taken the social media world by storm. After just 5 years, Snapchat has 100 million daily users who spend 25-30 minutes a day on the app.
Voice search is becoming a more popular way for mobile users to find the things that they need. As more mobile users reach out to services like Siri or Alexa, businesses and marketers need to adapt to serve the needs of their audience.
Voice search represents a fundamental change in the way that people find the people, places, and things that they want. Accordingly, the marketing and advertising content that you create needs to adopt a more conversational tone, particularly making effective use of long-tail keywords.
Is your business taking steps to prepare for the voice search takeover?
When it comes to content creation, we can learn a lot from comic books. The structure of the storytelling, the way different types of content work together (both text and images), and the conflict/resolution style of storytelling are all examples of things that comic books and marketing content have in common.
Have you ever made a phone call to a business that began with a pleasant recorded voice telling you that "this call may be recorded?" Whether you're a seasoned search engine optimization (SEO) veteran or just getting started, you've probably encountered call tracking technology more times than you can count.
Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.
2016 was a poor year for Twitter. From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one.
Search engine optimization (SEO) is almost a dirty word in today's online marketing environment. SEO is associated with techniques used to optimize a business' website for ideal performance on search engines. These actions traditionally include keyword optimization, building links and traffic referrals (from links with high domain authority). What's missing from all of those SEO techniques? The customer!
Are you a small business owner or webmaster hoping to improve your local business' web presence? Local search engine optimization (SEO) can be a daunting undertaking, particularly if you're not sure where to start. Don't worry, we've got you covered. Here we'll outline some basic do's (and don'ts) for local SEO that will help you to hit the ground running.
Back in December, we posted about some online marketing trends to keep an eye on in 2017. Today we’re going to focus on one of the most important parts of web optimization in the new year: mobile-first indexing.