4 Easy Ways to Build Your Email Subscribers List

June 21, 2017 by BizTraffic Team

When it comes to getting visitors to sign up for your email list it’s not always what you ask, sometimes it’s how you ask it. When and where you place your CTAs can have a huge impact on lead generation.

We’ve put together a list of 4 easy ways to build your email subscriber's list without raising your bounce rate or killing your user experience.

[Read more...]

Filed Under: email marketing, email marketing best practices, Call-to-action, user experience, pop-ups

SWOT Analysis: A Complete Guide for Your Business

June 15, 2017 by BizTraffic Team

If you run a multinational conglomerate or a corner store, a B2B or a B2C, or anything in between - if your business makes, sells, or distributes a service or product - you need to be doing SWOT analyses.

SWOT analyses are a crucial part of understanding your business and its overall place in the market. If you want your business to get on top and stay there, a SWOT analysis should be the first step in your plan.

Before one dime is spent on a new marketing campaign, before any new product rolls off the production line, and at least once a year, a SWOT analysis should be conducted by your business.

[Read more...]

Filed Under: SEO, social media, website design, buyer persona, SWOT

Google Lens is Coming! How to Get Your Business 'Lens Ready'

June 13, 2017 by BizTraffic Team

With Google’s announcement about the introduction of their new Lens technology, the information available about your business online is becoming more important than ever.

Google Lens is an augmented reality feature that will work through your smartphone’s camera to provide users with real-time information about your business. 

Combining geotagging with image recognition, Lens will allow users to point their camera at your storefront or sign and Google will provide relevant information about your business.

Reviews, hours, and even reservation information can be displayed. If a user doesn’t like what they see, they won’t even need to slow down as they pass your business by.

Google Lens isn’t due to be released until later this year, so you still have time to get “Lens Ready”. We’ve put together a list of a few things you can do to make sure your business stays in focus.

[Read more...]

Filed Under: Google, online reviews, reputation management, NAP, Directory Listings

The 10 Best Ways to Rank Higher With Local SEO

June 08, 2017 by BizTraffic Team

 

Local SEO can be tricky for businesses with multiple locations. Knowing how to get each location to rank on local searches can drive a lot of traffic to your business and give a boost to your overall SEO efforts.

There are two basic steps to this process, listing each location separately in directories and creating individual pages for each location on your website.

In each case, making sure your business name, address, and phone number (NAP) info is correct is crucial to local SEO rankings.

We’ve put together some best practices to get the most from your business’s directory listings and location pages.

Local SEO Directory Listings

In order for each of your business’s locations to show up in local search engine results, they’re going to need to be listed individually.

When someone searches for a business in a specific location or for a nearby business, search engines use NAP info provided by directory listings to supply this information.

If one of your locations is at or near the area but doesn’t have its own listing, it won’t show up in a search. To avoid this, list each location separately.

Here’s a list of the top 100 directories. We recommend you concentrate on the top 50 directories - that should be enough for search engines to draw good data.

NAP Info

For each location’s listings, the NAP info will need to be identical to avoid confusing your customers and search engines. Here are a few guidelines to follow when listing these businesses:

1. Make sure that the business name is exactly the same in each listing. If the name is even slightly different, search engines will assume that each version is an independent business and any SEO juice will be lost.

 

[Read more...]

Filed Under: local listings, SEO, local business, NAP, Directory Listings

Almost Half of All Businesses Are Making This Huge Mistake

June 06, 2017 by BizTraffic Team

According to a Capital One survey, 44% of companies don’t have a website. That means almost half of the businesses out there are ignoring one of the biggest profit drivers available.

Websites affect almost every aspect of business, from credibility to searchability. If your business doesn’t have a website, you are hurting you current sales and your future prospects.

Not having a website is such a huge mistake that it may reach back in time to affect the past in ways we can’t even fathom, defying all known laws of physics.

[Read more...]

Filed Under: Website Development, social media, website marketing, roi, website design, lead generation

Your Attribution Model is All Wrong!

June 01, 2017 by BizTraffic Team

Knowing if your advertising or marketing campaigns are successful or not has been a struggle since long before John Wanamaker quipped about it over 100 years ago.

With no direct way to tie increased sales to a specific campaign, attribution was difficult at best.

Here’s how attribution used to work:

  • You run an advertising campaign
    • If sales go up, the campaign worked. ROI is assigned based on the increase in sales.
    • If sales remain flat or drop, the campaign didn’t work and you fire your ad agency.
[Read more...]

Filed Under: Content Marketing, roi, marketing metrics, attribution, google analytics

A Social Media Guide to Customer Loyalty

May 30, 2017 by BizTraffic Team

Customer loyalty has an enormous impact on sales. Loyal customers spend more time interacting with your brand and spend more money on your products.

80% of your company’s future business will come from 20% of your current customers. Developing and maintaining these loyal customers can determine the future of your company.

[Read more...]

Filed Under: Content Marketing, brand loyalty, customer engagement, social media, infographics

Black & White: The Do’s And (Shady) Don’ts of Local SEO

May 25, 2017 by BizTraffic Team

While it may not always be at the top of your to-do list, search engine optimization is a task that will need your attention from time to time to boost the success of your website. But what is the best way to go about doing SEO?

[Read more...]

Filed Under: Content Marketing, organic search, SEO, local search, inbound marketing

The Best Times to Post Your Social Media Content

May 24, 2017 by BizTraffic Team


Creating great content is all for nothing if no one ever sees it. If you want to maximize your exposure, then posting that content at the proper time is an important part of the process.

We’ve broken down the best times to post your material to your favorite social media sites, letting you focus on producing compelling content for your followers.

[Read more...]

Filed Under: Quality Content, social media, social media management, Posting Schedule, Posting

Don’t Get Taken: 5 Ways To Stay Virus-Free

May 19, 2017 by BizTraffic Team

The recent WannaCry ransomware attacks have a lot of people wondering if their business is at risk from malware attacks.

The short answer is yes. The long answer goes on for a bit more, but the answer is still yes.

Don’t panic! There are some simple things you can do to help prevent these attacks from shutting down your business or stealing your sensitive data.

[Read more...]

Filed Under: malware, anti-virus, ransomware, data recovery, network security