We've talked before about customer engagement in a broad sense. It's all about forming connections with the person - not the buyer. Customers are people, too. Social media channels offer one of the easiest ways to communicate with customers, and there are proven ways of increasing social engagement using these tools.
But it can be difficult to reach out through social media (we've also talked about that before).
So we compiled data from a recent campaign in order to provide two simple steps to increase social media presence.