How to Win at Email Marketing: Recycling Content for Max ROI

May 08, 2015 by BizTraffic Team

MarketingHere’s a riddle for you: How do you create effective marketing emails on top of creating content for blogs, downloadable offers, and/or social media?

Give up?

You find ways to recycle your existing content!

The thought of creating  beginner level marketing emails doesn’t have to be overwhelming.

If you’re producing some types of content already (and if you’re not, you should consider the case for content marketing!) you might not realize that most of the work of putting together impactful emails is already done!

To recycle content, just present the material in a different way through your emails.

For example:
  • Take a relevant excerpt from an ebook you’ve written and expand on it.
  • Create a newsletter featuring a few blog posts on trending topics.
  • Present just some of the relevant information in a white paper or case study and create a call-to-action to finish reading the rest.
  • If you’re created collateral for an event you’re hosting or a trade show you’re attending, highlight the most engaging existing content to generate buzz without extra work.

Because everybody loves less work! Although that’s still not the best part.

The best part of this is that you’ll deliver a different kind of value with the same content for your subscribers AND still reap all the benefits of email marketing like:

  • Maximizing your marketing ROI: Experian reports an average return of $44.25 for every dollar spent on email marketing.
  • Driving more sales: 44% of email recipients made at least one purchase in 2013 based on a promotional email.
  • Generating higher engagement: Email is almost 40 times better at acquiring new customers than Facebook and Twitter.

So if you’re ready to claim the power of email marketing on a busy schedule, take a look through Creating Content for Email Marketing with Limited Time and Resources to learn how to make the most of this channel today!

Filed Under: Content Marketing, content creation, email marketing, email marketing best practices