Google+ Pages: Which One is Right for Your Business?

May 20, 2015 by BizTraffic Team

In the past we have emphasized the importance of setting up a Google+ page for your business. The first major decision you will be faced with is choosing the type of page to create. The list has changed several times in the past and will probably continue to do so in the future, but what you will see today is a choice between local business and brand.

google plus page categories

Google+ Local Business Pagegoogle+ local listing

Pages for local businesses are divided into the storefront and service area categories.

  • Storefront: Choose this option if your location is staffed during open hours and customers are able to visit.

  • Service area business: Choose this option if you travel to your customers and serve them at their location. Google is a little more restrictive when it comes to local search for service area businesses.

You will want to choose one of these options for your business if you are interested in having your location be found through Google Maps and show up in the search result map pack.google local map pack

The goal of a local business page is to drive customers from your page into your store. The address and contact information you provide is critical for this and should always be kept current.

Another major feature of local business pages is the ability for users to post ratings and reviews. While ongoing interaction with the community is not required, responding to your online reviews here may prove beneficial. Reviews on a Google+ Local Business page will show up in most of the same places as the listing does.

Google+ Brand Page

google plus brand page

Brand pages on Google+ are similar in function to Facebook company pages. These pages drop nearly everything related to locations. Instead, brand pages shift the focus entirely to the Google+ social media community. National businesses will find brand pages helpful by concentrating all of their social activity into a single hub of content.

Additional features like communities, on-air hangouts, and linked Youtube accounts are also available. Recently created posts may also be published in knowledge graphs users see in relevant search results. Don’t forget that a thriving Google+ brand page will require ongoing community management.

You Don’t Have to Choose

If you own a local business but also want to target a market that is socially active on Google+, setting up both types of pages will be ideal. Doing so lets you take advantage of the best features from local business and brand pages. The listing on Google Maps helps build search engine trust and spreads your correct name, address, phone number, and website around the local ecosystem. At the same time, active members from your associated community will be able to interact with and post reviews of your business.

Filed Under: local listings, Google, brand marketing