The Eyes Have It: Visual Social Media Use Soars

December 11, 2013 by BizTraffic Team

eye image for biztraffic social media blogA survey done by Pew Research Center has found that an increasing number of adult internet users are posting and sharing photos and videos on social media sites. If you’re not active on social media platforms, you may be missing out on the newest marketing trend. This guide will walk you through all of the best sites for visual content and how to make the most of them.

1. Pinterest:

Pinterest is the virtual pinboard where the whole point is to share visually engaging content. The setup of this platform makes sharing infographics, promotional videos, and other industry related odds and ends extremely simple. You can even attach blog posts or website landing pages to your pictures that will lead people back to your website!

This tool provides you with the chance to receive an influx of interaction with your posts, which can lead to more attention to your business. With a simple click of the “repin” button your content gains more and more impressions, interactions, and eventually website visitors. All by just posting a picture.  

2. Instagram:

With well over 150 million active monthly users, Instagram is by far one of the most popular image sharing sites. Much like Pinterest, the entire idea behind Instagram is to share images with your followers and interact with their images.

There is no way to share content on this platform, making getting seen by more eyes a bit more difficult. However, the implementation of a hashtag system, much like Twitter’s, allows users to find posts and users that post similar content. This feature makes up for the loss of image shareability.

3. Facebook:

Still dominating the top spot for most used social media site, Facebook is an epicenter for image sharing. With functions that allow for easy sharing, liking, and commenting, Facebook is a great platform for posting attention grabbing images that inspire audience engagement.

More audience engagement means that more people are seeing and sharing your posts, which will direct more eyes back to your website and generate more traffic. By dedicating a few minutes a day to developing and posting visual content, you put a lead generating machine in action.

 4. Twitter

Twitter is almost as popular with social media users as Facebook, however, its short 140 character limit on posts makes it a bit hard to effectively market on the platform. With the use of images, connecting with peers and generating leads through Twitter comes easily.

Like Instagram, the website has a searchable hashtag function so that people with similar interests can easily find and follow one another. Not to mention, getting interactions on Twitter is probably the easiest of the 4. People on Twitter love to find and share relatable content, increasing your probability of getting found and shared.

 

Social media marketing is an ever-changing marketing tool that can seem like more work than it’s worth sometimes. However, if you take the time to follow the current trends, you may be able to find something like visual social media marketing and be able to use it to your advantage. Social media is the best way to reach your consumers, so staying on top of trends is a must.

Filed Under: social media marketing, Facebook, Instagram, Pinterest, visual social media