BizTraffic Team

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Your Local SEO Strategy Is Like A Thanksgiving Feast

November 17, 2017 by BizTraffic Team

It's mid-November here in Dallas, which means that the weather is cooling off, the shops are all blaring Christmas music, and (most importantly!) families and friends everywhere are preparing for a Thanksgiving feast!

Thanksgiving is a great opportunity for friends and family to get together and show appreciation for what they've got; however, an unprepared Thanksgiving can be fraught with chaotic commotion and panicked last-minute oven roasting.

Make sure that you're treating your business' local search engine optimization (SEO) strategy like it's a Thanksgiving feast: be prepared well in advance, let everyone know where (and when) it's going to be, and make sure each that everyone's got food to eat! 

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Filed Under: SEO, local search, reputation management, NAP, google maps, thanksgiving, local seo

OK Google: The Future of Digital Marketing and the Internet of Things

November 09, 2017 by BizTraffic Team

The futuristic, sci-fi worlds of films like Minority Report and Terminator where machines are inextricably tied to our lives is not far off. Hopefully, things will turn out a bit less dystopian than either of those films!

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Filed Under: digital marketing, mobile search, inbound marketing, voice search, internet of things, iot

Return of Pegman: The Power of Map Listings for Local Businesses

November 07, 2017 by BizTraffic Team

Ever noticed the little yellow figure that you can drag-and-drop in Street View on Google Maps? That little guy is named “Pegman,” and he’s about to become your local business’ best friend!

Inbound marketing (including content marketing and social media content) as well as SEO (search engine optimization) are surefire ways to get your local business on the map. One oft-overlooked element of a successful SEO strategy is the optimization of your business’ map listing data.

When consumers are looking for a new business, they use mapping products (e.g. Google Maps, Bing Maps, etc.) 44% of the time! Additionally, on average, 41% of those map search results will result in an on-site visit. (Data from a Google study)

So what can you do to make sure that your business is being found (and is enticing to potential customers that find you via map search)?  Read on to find out....

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Filed Under: local listings, SEO, local search, local business, reputation management, schema, google maps

Your SEO Strategy Will Fail Without Quality Content

October 20, 2017 by BizTraffic Team

Some may think that content marketing has no place in marketing and that traditional outbound marketing is the right way to go. However, if you’re one of the people that realizes how digital marketing is taking over the marketing world, this statement couldn’t be more false.

If you want to be able to get your website found on the internet, it’s important that your SEO strategy is up to par. The best way to do this is by producing quality content. Without quality content, even the best SEO strategies will fail.

Writing quality content comes with a lot of benefits that traditional outbound marketing does not allow for. The following points will touch on just a few of the areas affected by a lack of quality content and how the addition of better content could fix them.

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Filed Under: Content Marketing, SEO, Quality Content

Crafting the Perfect Digital Marketing Mix

October 13, 2017 by BizTraffic Team

Whether you're making a special cocktail, a mixtape for your new paramore, or just trying to get your new digital marketing campaign off the ground, the balance of ingredients matters!

The success of any digital marketing campaign is based on the balance (and quality of the following ingredients: content, social media, and search engine marketing (SEM).

Learn how to get the most of each of these inbound marketing techniques below.

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Filed Under: Content Marketing, PPC ads, SEO, SEM, social media advertising, digital marketing, digital marketing campaign

The Purge: How To Fix Your Bad Blog Posts

October 09, 2017 by BizTraffic Team

There's one unavoidable truth in the world of inbound marketing: content is king

Any decent digital marketing campaign will include an emphasis on content creation. Creating fresh and exciting content can boost your SEO, make your website more appealing to visitors, and guide potential customers through the buyer's journey.

Still, content creation isn't all fun and games. Cranking out consistently killer content requires a huge amount of effort, and sometimes you still miss the mark. If the quality of your content is getting in the way of your goals, it's time to purge.

It's time for an evaluation of what aspects of your blog are working for you, what needs tweaking, and what needs to get thrown away.

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Filed Under: Content Marketing, Blogging, content creation, Content writing, recycling content

How Running A Digital Marketing Campaign Can Be Like Running For Office

October 05, 2017 by BizTraffic Team

It's nearly time for midterm elections and that means that we're going to start to see a plethora of politicians trying to do something we know quite a bit about: market themselves to an audience.

Digital marketing campaigns share a lot in common with running for political office. You've got to find the right team and allies and make sure that you're putting your efforts in the right place (and at the right time!). For both marketing and political campaigns, you'll need solid data analytics to make sure that you're making the most of every marketing dollar.

Here's our breakdown of the trials and tribulations of running any successful marketing (or political) campaign!

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Filed Under: SEO, search engine optimization strategies, web marketing, digital marketing, election, digital marketing campaign

How to Win at Reputation Management in the Digital Age

September 22, 2017 by BizTraffic Team

Recently, online video game storefront Steam published a blog post announcing changes to their review system. The impetus for these changes seemed to be a phenomenon known as “review bombing,” where large numbers of reviewers leave negative feedback in quick succession to tank a business’ or product’s online reputation.

Sounds pretty nasty, right? Well, this got us thinking about how unpredictable reputation management can be in the digital age.

Whether a posse of online bullies is trying to ruin your business or you’re just trying to get some more reviews under your belt, having the best reputation management strategies will help ensure that you come out looking awesome.

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Filed Under: online reputation, online reviews, SEO, rating and review sites, reputation management, Yelp

Google Posts Can Save (or at Least Help) Your CTR

September 19, 2017 by BizTraffic Team

Google is constantly trying to improve user experience (UX). In the past, Google algorithm updates focused on how businesses could improve their content and SEO practices.

Updates like Panda (which focused on improving the content websites provided), Penguin (which focused on link spam), and Pigeon (which improved local search results) all focused on behind the scenes improvements to Google’s algorithm.

Lately, Google has decided to focus on the visible search results that provide relevant content to users as quickly as possible. AMPs, Schema, and now Posts are all designed with this in mind.

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Filed Under: Google, schema, click-through rate, CTR, Google AMP

7 PPC Statistics Your Business Needs to Know

September 14, 2017 by BizTraffic Team

If your company isn’t running PPC ad campaigns, you’re missing out on a lot of potential business. With recent changes to their search engine results page (SERP), Google is allocating more and more space above the fold to PPC ads, snippets, and 3 packs.

Proper use of PPC can make sure your business stays on top of the competition, literally! Check out our 7 must-know stats for making the most of your PPC marketing:

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Filed Under: brand building, PPC ads, keyword search, digital marketing, brand marketing, Google AdWords