BizTraffic Team

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What NAP Listings Mean for Your Business

April 28, 2017 by BizTraffic Team


If you want to drive traffic to your business, you need to give your customers good directions. This is what NAP (name, address, and phone number) information is all about.

Your customers need accurate contact information about your business in order to find you, and the NAP info provided in listing directories is where search engines get that information.

Search engines like Google, Yahoo, and Bing pull information about your business from directories. Your business’s NAP information needs to be correct in these directories before the search engines can get it right.

[Read more...]

Filed Under: Business listings, local listings, SEO, NAP, Directory Listings

Customer Service in the Age of Social Media

April 21, 2017 by BizTraffic Team

United has learned the hard way how many people are watching every move they make, with their most recent PR nightmare, but they're not alone. Plenty of companies have had issues with social media.

Customer service and reputation management have changed dramatically in the age of social media, and businesses need to adapt their strategies accordingly.

George Orwell could never have imagined the effects that the internet and social media would have on his idea of “Big Brother."

Smartphones and the internet have joined forces to create a million “little brothers”, watching everything companies do, and broadcasting those actions around the world in seconds.

[Read more...]

Filed Under: customer service, brand perception, social media management, reputation management, Google Alerts

How to Choose the Right Social Media Tool For the Job

April 19, 2017 by BizTraffic Team

There are simply too many social media sites for one company (let alone one person) to realistically participate in (here’s a list of the top 60 - yes, 60!). Knowing which sites your customers are active on is the best metric to use when determining where your brand should have a presence, but you need to create the right kind of content for those sites.

Understanding the best ways to use different social media platforms can help you create content that is appropriate for each site, making content creation and engagement easier and more effective.

[Read more...]

Filed Under: social media marketing, SEO, social media, digital marketing, social media apps

Repurpose, Recycle, & Reuse Your Content: How to Go Green and Get Seen

April 14, 2017 by BizTraffic Team

You’ve already created some great content, so why not try recycling that older content into a different format and get the most out of it? Reusing and repurposing content can save time, boost views, engagement, and SEO, and increases your ROI.

The hard work has been done, all you need to do is find the right material, find a format that fits that material, and then re-purpose that content!

[Read more...]

Filed Under: Content Marketing, SEO, content creation, brand marketing, roi, recycling, recycling content

A National Treasure: Blog Writing Lessons From Nicolas Cage

April 12, 2017 by BizTraffic Team

What can you learn about content writing from Ghost Rider, Ben Gates (of National Treasure), and Cameron Poe (the hero from Con Air)? If you’re a content writer, beginning a new blog post can feel daunting at times. You’ve got to  decide what to write about, where to start, and, above all, what to say, and that’s all before you even write a word!

Feeling lost? Writer’s block? Why not seek guidance from the acting career of renowned star Nicolas Cage? Let’s take a look at Mr. Cage’s career for some fresh perspective on creating content.

[Read more...]

Filed Under: Content Marketing, Blogging, Quality Content, content creation, Content writing

SEO Speed(wagon): 3 Tips to Improve Your Website’s Page Speed

April 10, 2017 by BizTraffic Team

Your website has three seconds to make a good first impression. That’s the time it took to read the previous sentence. If your site hasn’t loaded by then, 40% of (potential) visitors will move on, and 79% won’t come back.

This is a  huge percentage of visitors that you are turning away even before they see your site. Talk about first impressions matter!

All of the work you’ve done on creating incredible content, optimizing your pages for SEO, listing your site everywhere, getting the meta right, all that money spent on PPC... it’s all for nothing if visitors leave your site before it’s even loaded!

Improving your site’s page speed becomes even more important when you remember that for every second faster a site loads, businesses see a 7% increase in conversions.

[Read more...]

Filed Under: SEO, website design, website speed,

5 Great Email List Building Tools for Your Website

April 07, 2017 by BizTraffic Team

Numbers don’t lie - email marketing works. The Direct Marketing Association reports that companies that use email marketing see a 4300% return on investment (ROI) from these campaigns. Ignore that number at your own peril!

In order to begin an email marketing campaign, your business needs an email list. Email list building is one of the primary objectives of your website.

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Ice Age: Twitter's Extinction and the Rise of Mastodon

April 06, 2017 by BizTraffic Team

It’s no secret that Twitter may be going the way of the dinosaurs. While the curtains have not necessarily closed just yet on this social media giant, there are some interesting alternatives to Twitter that could change the landscape of business communication.

Mastodon is an up-and-coming social media platform bearing some resemblances to Twitter, yet its nuances set it apart so much that it could definitely contend with the tweeting bird.

[Read more...]

Filed Under: Blogging, Twitter, social media, business opportunities, mastodon

UX and You: 4 Steps to Increase Conversions and Page Rank

April 04, 2017 by BizTraffic Team

With Google’s recent updates to its algorithms, user experience is moving to the forefront of design and SEO. Google has shifted the focus of SERP to the consumer, and it turns out that when the consumer wins, everybody wins.

The theory is simple - the more exactly Google can match search queries with user-friendly content, the higher the conversion rate. The higher the conversion rate, the more sales your company makes.

This result is a bottom-up process that starts with quality content written with the consumer in mind, and ending with happy customers and happy companies.

[Read more...]

Filed Under: search engine rankings, SEO, search engine optimization strategies, user experience optimization, conversions, page ranking

Lights, Smartphone, Action! A Beginner’s Guide to Creating Marketing Videos

March 30, 2017 by BizTraffic Team

Don’t be intimidated by video. You don’t need to be Martin Scorsese to make a quality video for your business. Sometimes a smartphone and five minutes is all you need to make a video that your customers will enjoy and share.

[Read more...]