The goal of inbound marketing and SEO is to get people to your site, so increasing your Click-Through-Rate (CTR) is essential to the success of any digital marketing campaign.
Rich snippets, rich cards, and Accelerated Mobile Pages are all designed with this in mind.
All of these use HTML to provide a better user experience (UX) for the viewer and a better CTR for your business.
Implementing these types of code can significantly impact your site’s user experience, and the rewards can be substantial for both the user and the business, increasing page rank, CTR, conversions, and your company’s bottom line.
Here are three simple steps you can take to improve your CTR and add value to your SERP listing.