BizTraffic Team

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Black & White: The Do’s And (Shady) Don’ts of Local SEO

May 25, 2017 by BizTraffic Team

While it may not always be at the top of your to-do list, search engine optimization is a task that will need your attention from time to time to boost the success of your website. But what is the best way to go about doing SEO?

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Filed Under: Content Marketing, organic search, SEO, local search, inbound marketing

The Best Times to Post Your Social Media Content

May 24, 2017 by BizTraffic Team

Creating great content is all for nothing if no one ever sees it. If you want to maximize your exposure, then posting that content at the proper time is an important part of the process.

We’ve broken down the best times to post your material to your favorite social media sites, letting you focus on producing compelling content for your followers.

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Filed Under: Quality Content, social media, social media management, Posting Schedule, Posting

Don’t Get Taken: 5 Ways To Stay Virus-Free

May 19, 2017 by BizTraffic Team

The recent WannaCry ransomware attacks have a lot of people wondering if their business is at risk from malware attacks.

The short answer is yes. The long answer goes on for a bit more, but the answer is still yes.

Don’t panic! There are some simple things you can do to help prevent these attacks from shutting down your business or stealing your sensitive data.

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Filed Under: malware, anti-virus, ransomware, data recovery, network security

How to Set a World Record With Social Media Monitoring and Snark

May 15, 2017 by BizTraffic Team

 

Asking for free chicken nuggets on a site with a bird logo seems to be in poor taste.

That didn’t bother @carterjwm, however. Recently, his #NuggsForCarter campaign earned him free Wendy’s chicken nuggets for a year. All he had to do was get his post retweeted 3.42 million times.

If you’re not familiar with the story, welcome to the internet! If you have heard about this, here’s a summary anyway: It’s the story of how social media monitoring and a little snark turned into the biggest thing on the internet.

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Filed Under: social media, social media management, reputation management, buyer persona, social media monitoring

The FCC Wants to Kill Your Business

May 12, 2017 by BizTraffic Team

If you’ve been paying attention at all lately, you’ve probably heard about FCC chairman Ajit Pai’s plans to gut the net neutrality rules established in 2015.

These regulations currently prohibit internet service providers (ISPs)  like AT&T, Time Warner, and Comcast from charging companies for priority access to the internet, forcing ISPs to treat all internet traffic equally.

The FCC wants to reverse these regulations, allowing ISPs to set their own rules for how they handle traffic on the internet.

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Filed Under: social responsibility, Quality Content, page speed, net neutrality, load time

How to Get 500,000 Impressions for Only 15¢

May 10, 2017 by BizTraffic Team

How much are you willing to pay for a new lead? Andrew Cooney paid everything he had in his pocket.

It was the best 15 cents he ever spent (ok, 15 cents is an estimate). All he did was put money in an expired parking meter. That 15 cents got him 500,000 impressions in one day

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Filed Under: social media marketing, branding, social media, Buyer's Journey, impressions, lead generation

Finding Yourself: A Zen Guide to Directory Listings and SEO

May 03, 2017 by BizTraffic Team

The quickest way to lose a customer is to send them to the wrong location or to give them the wrong phone number.

Make sure your customers are given accurate information by providing correct name, address, and phone number (NAP) data in listing directories.

If your NAP info isn’t correct in listing directories then your customers may be given the wrong phone number or be sent to the wrong address, or your location may not get listed in local SEO at all.

Don’t lose your customers! Make sure your NAP info is correct everywhere.

Before you can correct any discrepancies, you need to know that those discrepancies exist. Let’s learn how!

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Filed Under: online reviews, SEO, NAP, Directory Listings, claiming listings

It's the Buyer’s Journey, not the Destination

May 02, 2017 by BizTraffic Team

Whatever product or service your company provides, it should solve a problem for your customers. Problem solving is the basis for all consumer interactions.

Sometimes the problem can be minor, even trivial - “I’m thirsty and tired!” Three guys from Seattle came up with a solution to this problem, and in 2015 they made almost 3 billion dollars solving it.

You might be using their solution right now, but even if you’re not you certainly know its name - Starbucks.

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Filed Under: content, Quality Content, landing pages, Buyer's Journey, attribution

What NAP Listings Mean for Your Business

April 28, 2017 by BizTraffic Team


If you want to drive traffic to your business, you need to give your customers good directions. This is what NAP (name, address, and phone number) information is all about.

Your customers need accurate contact information about your business in order to find you, and the NAP info provided in listing directories is where search engines get that information.

Search engines like Google, Yahoo, and Bing pull information about your business from directories. Your business’s NAP information needs to be correct in these directories before the search engines can get it right.

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Filed Under: Business listings, local listings, SEO, NAP, Directory Listings

Customer Service in the Age of Social Media

April 21, 2017 by BizTraffic Team

United has learned the hard way how many people are watching every move they make, with their most recent PR nightmare, but they're not alone. Plenty of companies have had issues with social media.

Customer service and reputation management have changed dramatically in the age of social media, and businesses need to adapt their strategies accordingly.

George Orwell could never have imagined the effects that the internet and social media would have on his idea of “Big Brother."

Smartphones and the internet have joined forces to create a million “little brothers”, watching everything companies do, and broadcasting those actions around the world in seconds.

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Filed Under: customer service, brand perception, social media management, reputation management, Google Alerts