How to Win at Reputation Management in the Digital Age

September 22, 2017 by BizTraffic Team

Recently, online video game storefront Steam published a blog post announcing changes to their review system. The impetus for these changes seemed to be a phenomenon known as “review bombing,” where large numbers of reviewers leave negative feedback in quick succession to tank a business’ or product’s online reputation.

Sounds pretty nasty, right? Well, this got us thinking about how unpredictable reputation management can be in the digital age.

Whether a posse of online bullies is trying to ruin your business or you’re just trying to get some more reviews under your belt, having the best reputation management strategies will help ensure that you come out looking awesome.

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Filed Under: online reputation, online reviews, SEO, rating and review sites, reputation management, Yelp

Google Posts Can Save (or at Least Help) Your CTR

September 19, 2017 by BizTraffic Team

Google is constantly trying to improve user experience (UX). In the past, Google algorithm updates focused on how businesses could improve their content and SEO practices.

Updates like Panda (which focused on improving the content websites provided), Penguin (which focused on link spam), and Pigeon (which improved local search results) all focused on behind the scenes improvements to Google’s algorithm.

Lately, Google has decided to focus on the visible search results that provide relevant content to users as quickly as possible. AMPs, Schema, and now Posts are all designed with this in mind.

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Filed Under: Google, schema, click-through rate, CTR, Google AMP

7 PPC Statistics Your Business Needs to Know

September 14, 2017 by BizTraffic Team

If your company isn’t running PPC ad campaigns, you’re missing out on a lot of potential business. With recent changes to their search engine results page (SERP), Google is allocating more and more space above the fold to PPC ads, snippets, and 3 packs.

Proper use of PPC can make sure your business stays on top of the competition, literally! Check out our 7 must-know stats for making the most of your PPC marketing:

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Filed Under: brand building, PPC ads, keyword search, digital marketing, brand marketing, Google AdWords

AdWords Campaign Settings: 4 Ways to Make Every Click Count

September 12, 2017 by BizTraffic Team

When it comes to PPC, you want to get the most for your marketing dollar. Once you’ve got your ad copy written, your landing pages optimized, and your bids perfected, there’s still more you can do to make each ad campaign count.

We’ve put together a list of 4 things you can do to maximize your ROI, convert more visitors to leads and customers, and make every click count for your PPC AdWords campaigns.

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Filed Under: PPC ads, digital marketing, Google AdWords

PPC Advertising: An Introduction

September 06, 2017 by BizTraffic Team

PPC, or Pay-Per-Click, is the standard advertising model on search engines. PPC defines the way you pay for the advertising - each time someone clicks on your ad, you pay the search engine for that traffic.

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5 Ways to Keep Trucking When Your Pipeline Goes Down

August 31, 2017 by BizTraffic Team

In the aftermath of Hurricane Harvey, the massive Houston-to-NYC Colonial Pipeline has been shut down, creating a huge gap in the local gas supply chain. With a DFW gas shortage on the horizon, this morning has seen the area around our office in a total panic!

This sudden gas shortage got us thinking about the implications of a supply chain hang-up in other businesses. The key question we came to was “what should you do when your leads dry up?

Always be prepared for the unexpected or expect to lose lots of revenue. Make sure that you’re prepared for disaster with five tips from our marketing experts!

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Filed Under: B2B marketing, DFW, hurricane harvey, gas prices

How to Generate Instant Leads with AMP and Instant Articles

August 29, 2017 by BizTraffic Team

Google’s Accelerated Mobile Pages (AMP) and Facebook’s Instant Articles have allowed viewers to instantly access content for a few years now.

While both of these systems do an incredible job of delivering lightning fast content, they also had two serious (and possibly format killing) flaws - neither one of these formats made ad placement or lead generation very easy.

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Filed Under: Google, content creation, user experience optimization, UX, Google AMP

SEO and PPC: 2 Sides of the Same Coin

August 15, 2017 by BizTraffic Team

We’ve been seeing a lot of SEO (Search Engine Optimization) vs. PPC (Pay-Per-Click) stories lately, and while these are two distinct marketing choices, we don’t perceive them as opposing points of view, but rather as two sides of the same coin.

Both SEO and PPC are useful and have their own roles in any complete digital marketing strategy. SEO is a long-term enterprise, while PPC is best used for specific marketing campaigns. Knowing how and when to use each is crucial to the success of any business.

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Filed Under: Content Marketing, PPC ads, SEO, digital marketing, PPC, inbound marketing

A Digital Marketing Glossary for Beginners of Every Level

August 10, 2017 by BizTraffic Team

Digital Marketing - Any marketing efforts carried out in a digital space (i.e. online).


Above the Fold - Any website content that appears on screen before scrolling. Originally used in print media to refer to the front page of a newspaper that appeared above where the paper was folded.

A/B Testing - The process of testing two different versions of something in order to compare analytics and determine the effectiveness of each version. Used to optimize an ad campaign, landing page, or any other aspect of digital marketing.

Analytics - The collection and interpretation of statistical data involving the way users interact with a website or ad. Typical analytics data includes number of visitors, time spent on page, CTR, and bounce rate.

Attribution - The act of identifying the steps a customer followed through a marketing funnel in order to give credit to each step. A typical example of steps might include PPC ad to landing page to thank you page, or blog 1 to blog 2 to landing page to thank you page. You can read more about attribution models here.

Banner Image - Also called the Hero Image. Banner Images are the main image displayed at the top of a website.

Bounce Rate - The percentage of visitors to a page that did not interact with that page (click on any other links) before leaving the site.

Carousel - A collection of Rich Cards displayed on a SERP.

Cookies - Short text files sent from a website to a user’s computer. Cookies are usually used to retain login credentials, identify former visitors, and customize a website experience.

Conversion - When a visitor or lead becomes a customer. A conversion occurs at the time of a sale to the visitor or lead.

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Filed Under: Content Marketing, SEO, digital marketing, inbound marketing

The Profits of Speed: Load Times, UX, and SEO

August 04, 2017 by BizTraffic Team

 

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Filed Under: Website Development, SEO, user experience optimization, load time