The 7 Musts of Quality Content

December 05, 2016 by BizTraffic Team

Although content marketing use among B2C marketers has risen from 86 percent last year to 90 percent this year and B2B small business marketers see content marketing as a way to level the playing field with larger businesses, less than half of those marketers have a content marketing strategy.

Creating quality content is incredibly important; content marketing can generate about three times as many leads as traditional market and cost 62 percent less than traditional marketing. It makes sense to absorb as much knowledge on the topic as possible.

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Filed Under: Content Marketing, content creation, Content writing

Increasing Social Engagement [Infographic]

December 02, 2016 by BizTraffic Team

We've talked before about customer engagement in a broad sense. It's all about forming connections with the person - not the buyer. Customers are people, too. Social media channels offer one of the easiest ways to communicate with customers, and there are proven ways of increasing social engagement using these tools.  

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Filed Under: social media marketing, social media

Improve Facebook Engagement [Infographic]

December 01, 2016 by BizTraffic Team

Facebook engagement has proven to be somewhat tricky for businesses to increase. Some businesses do it very well, but others do not. Issues can arise when interacting with customers on Facebook, and a declining organic reach can make it difficult to reach those customers in the first place. However, the website still provides excellent opportunities for growth and engagement with customers. Here are 5 things to keep in mind while building your Facebook engagement levels.

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Filed Under: Facebook

Strategic Marketing Planning: How to Improve in 2017

November 28, 2016 by BizTraffic Team

As marketers, we are always looking for areas of improvement. Whether it's writing better emails, targeting more focused keywords, or crafting especially compelling CTA's, the range of possibilities never end. 

It is so easy to get carried away with all the things you could be doing, that sometimes marketer's need to take a second to look at what they should be doing. Making this distinction can then channels itself into more strategic marketing planning if done properly. 

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Filed Under: web marketing, digital marketing, marketing trends

Defining Marketing Objectives: Writing Your Marketing Plan for 2017

November 28, 2016 by BizTraffic Team

If you don't write it down, it won't happen.

It may seem silly to spend time writing a marketing plan. The marketing landscape shifts so much, you just adjust your strategy as you go along. So there's really no need to write down marketing objectives, right?

Wrong.

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Filed Under: online marketing, small business marketing, digital marketing

Start Blogging Like a Pro: Learn NOW!

November 21, 2016 by BizTraffic Team


This line is a throwaway hook. It’s usually something a little outlandish.

But don’t ignore it.

There are plenty of strings to tie to that first sentence.

This could get a little long. For a tl;dr (too long; didn’t read) version, skip to the bottom.

There are plenty of strings to tie to that first sentence. Link them up. (get it? A link to local SEO - can't ignore it... outlandish = location joke... no? Fine. Be like that.)
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Filed Under: Blogging, web marketing, blogs

The 5 Most Effective Black Friday Marketing Tactics

November 14, 2016 by BizTraffic Team

The weekend after Thanksgiving is drawing closer on the calendar, and marketers are preparing for the final push to get customers to companys' doorsteps and websites during Black Friday and Cyber Monday.

Clocks are counting down fast until those famed shopping days arrive, so the tactics you choose need to make the most impact now more than ever.

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Filed Under: holiday marketing, black friday marketing, black friday,

Making the Most of Your Cyber Monday Specials

November 14, 2016 by BizTraffic Team

Cyber Monday is the single largest online shopping day of the year. In 2013 consumers spent 1.735 billion, up approximately 18 percent from 2012. That's a large increase, and as a business owner you should see this as a prime opportunity for your business to make a profit.

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Filed Under: social media marketing, online shopping, online marketing, holiday marketing, email marketing

5 Ways to Boost Facebook Engagement

November 11, 2016 by BizTraffic Team

Facebook has proven to be somewhat tricky for businesses to master. Some businesses do it very well, but others do not. Issues can arise when interacting with customers on Facebook, and a declining organic reach can make it difficult to reach those customers in the first place. However, the website still provides excellent opportunities for growth and engagement with customers. Here are 5 things to keep in mind while marketing with Facebook.

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Filed Under: Facebook, customer engagement

The Changes Coming to LinkedIn Company Pages

November 09, 2016 by BizTraffic Team

Microsoft's acquisition of LinkedIn for $26.2 billion back in June has finally resulted in some changes to the social media platform. LinkedIn recently sent an email to many company page holders to inform them of new changes coming to the LinkedIn Company Pages. 

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Filed Under: social media marketing, social media, social media management, LinkedIn