Workplace by Facebook: A Pleasant Paradox

October 18, 2016 by BizTraffic Team

Facebook is trying to build a reputation, folks. It’s looking to undercut its current status as a huge productivity drain, and it’s flipping the script. This month Facebook will reveal its new service - Workplace by Facebook. This product, which is Facebook’s answer to Slack, Microsoft’s Yammer and Google’s Hangouts, was created to help companies boost communication and productivity.

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Filed Under: Facebook, productivity, technology, the future of social media

Is Facebook Viable for Small Business?

October 10, 2016 by BizTraffic Team

Facebook is a massive company. It services 1.13 billion daily users and is one of the largest marketing platforms in the world; over 50 million businesses use this service to help promote their brands. But is advertising on Facebook effective? Facebook is an interesting company, offering businesses both organic, free posts and paid advertisements, and we have done entries before that measure its reach and usage. But is the value still there for small business? Is Facebook viable for small business budgets? Here are 3 pieces of information to take to the next planning meeting.

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Filed Under: Facebook, customer engagement, sales, the future of social media

12 Basic Blogging Best Practices

September 19, 2016 by BizTraffic Team

Whether you're just starting out on the road to blogging, or your a seasoned blogger looking to get back to basics, reviewing a few blogging best practices can almost always prove a useful exercise in ensuring your blog is living up to its full potential. 

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Filed Under: Blogging, Quality Content, content creation, Content writing

5 Tips for Creating Visual Ads That Pop

September 06, 2016 by BizTraffic Team

Creating ads that generate results requires a combination of powerful copy and visuals. And with so many visual ads in the digital world today, creating eye-catching visuals is key to keeping up and being noticed in a sea of online ads. 

But how do you craft a visual ad that really pops? We've put together 5 of our best tips!

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Filed Under: visual marketing, PPC ads, Adwords

A Guide to Creating an Inbound Marketing Campaign From Scratch

August 22, 2016 by BizTraffic Team

If you haven't created in inbound marketing campaign, it is time to get comfortable with it. And even if you have, having a quick, simple guide can make it easier to create campaigns with more frequency and less stress. 

The reason?

Inbound is a powerful marketing method that you want to be sure your business is taking full advantage of. Don't believe me? Check out the stats:

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Filed Under: Content Marketing, web marketing, email marketing, inbound marketing

How to Choose Email Marketing Software For Your Needs

August 15, 2016 by BizTraffic Team

Email marketing is an absolute necessity when it comes to your marketing strategy. But choosing the right software to support your efforts can feel like a huge commitment, so you want to be sure to get it right. 

Ultimately, choosing the email marketing software that will work for your business means really understanding what each platform has to offer, and which one provides you with all of the elements that are absolutely essential for your particular needs.

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Filed Under: email marketing, lead nurturing

The Basics of SEO: A Beginner's Guide

August 11, 2016 by BizTraffic Team

Having a basic understanding of SEO is a useful skill for many reasons. Often there is a lot of uncertainty around how SEO works and why it's important, so understanding the basics of SEO can not only help you implement best practices yourself, but can help you better communicate with and support your SEO vendor. 

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Filed Under: search engine rankings, SEO, search engine optimization strategies

How to Turn Negative Reviews Into a Positive

August 08, 2016 by BizTraffic Team

Of course most businesses want positive reviews, but every now and then it is bound to happen: you receive the dreaded negative online review. Maybe it's on Yelp or Facebook, or perhaps the offended party leaves a review on every single platform they can possibly think of. 

Your initial reaction may be to become defensive. But before you panic, remember that a negative review can actually have a positive impact on your business. And here's a few of the reasons why:

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Filed Under: online reputation, online reviews, rating and review sites, reputation management

How to Create Ebooks That People Actually Want to Read

August 04, 2016 by BizTraffic Team

For as long as I can remember I have always wanted to be a writer. I vividly remember creating a daily publication as a kid with book reviews, poetry (both original and unoriginal), quick tips, and serial stories. I spent hours creating a comic book about my hamster made from white construction paper I had stapled together, and I also wrote several tiny school books for my stuffed animals to use in my "classroom." In college I wrote multiple research papers, literature reviews, personal essays, and creative short stories. And all of this culminated into a career where I write content on a daily basis.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

Incorporating Visual Content Marketing Into Your Marketing Strategy

August 01, 2016 by BizTraffic Team

Visual content is such a powerful tool for conveying information and making a lasting impression. But far too often businesses forget to incorporate visual content marketing into their overall marketing strategy. Maybe it's a simple oversight, maybe it's because of the misconception that B2B visual content isn't interesting, but either way, that's a bad excuse.

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Filed Under: Content Marketing, visual marketing, Quality Content, web marketing